The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. The Amazon Databank includes the following: Infographic—Major Amazon Brands, Divisions and Investments: A snapshot of Amazon’s diverse interests across sectors ranging from automotive to technology development. US Prime Membership Rates: The proportion of surveyed consumers that have an Amazon Prime membership—multiyear data. US Apparel Shopper Numbers: The proportion of surveyed clothing and footwear shoppers that had bought clothing or footwear on Amazon, trended year to year; and comparable figures for the next-most-popular retailers—multiyear data. US Online Grocery Shopper Numbers: The proportion of surveyed online grocery shoppers that had bought groceries on Amazon; and comparable figures for the next-most-popular retailers—multiyear data. What US Consumers Buy on Amazon: The proportion of surveyed respondents that had bought product categories on Amazon—multiyear data. GMV and Share of US E-Commerce: Amazon’s global and US estimated gross merchandise volume (GMV) and Amazon’s estimated share of US e-commerce sales—multiyear data. US Clothing Listings: The number of identified clothing products listed by category and for the most-listed brands on Amazon.com US Private-Label Listings: The number of identified private-label products by category and for the most-listed private labels on Amazon.com US Fulfillment-Center Network: The number of fulfillment centers added by Amazon over the past decade. Infographic: Major Amazon Brands, Divisions and Investments US Prime Membership Rates Over half of US consumers now personally have an Amazon Prime membership. This chart shows the proportion of all respondents agreeing to statements on Amazon Prime membership. Base: US Internet users aged 18+ Source: Coresight Research US Apparel Shopper Numbers Amazon is the most-shopped retailer for apparel in the US. This chart shows the proportion of clothing and footwear shoppers that had purchased clothing or footwear on Amazon.com and from the next-most-popular retailers in the past 12 months. Respondents were given a list of major retailers and asked to select which they had purchased clothing or footwear from in the past 12 months. Base: US respondents aged 18+ who had purchased clothing or footwear in the past 12 months, surveyed in January/February/March each year Source: Coresight Research US Grocery Shopper Numbers Amazon is the second-most-shopped retailer for groceries online in the US. This chart shows the proportion of online grocery shoppers that had purchased groceries on Amazon.com and from the other leading retailers in the past 12 months. Respondents were given a list of major retailers and asked to select which they had purchased groceries online from in the past 12 months. Base: US respondents aged 18+ who had purchased groceries online in the past 12 months, surveyed in March/April each year *In 2022 and 2023, specified as: Kroger, Harris Teeter, Fred Meyer, Smith’s Food & Drug, King Soopers, City Market, Ralphs, Dillons and Fry’s. In 2020 and 2021, specified as: Kroger, Harris Teeter, Fred Meyer, Smith’s Food & Drug, King Soopers, City Market and Ralphs. In 2018 and 2019, specified as: Kroger, Harris Teeter, Fred Meyer and Smith’s Food & Drug. Source: Coresight Research What US Consumers Buy on Amazon Clothing and footwear comprise the most-purchased category on Amazon in the US. This table shows the proportion of all respondents that had purchased the listed categories on Amazon.com in the past 12 months. Respondents were given a list of categories and asked to select which, if any, they had purchased on Amazon.com in the past 12 months. wdt_ID Category 2019 2020 2021 2022 2023 2024 1 Clothing or Footwear 50.9% 61.5% 51.0% 56.6% 45.5% 50.8% 2 Health Products such as Vitamin Supplements 29.3% 34.9% 34.5% 38.0% 31.4% 36.4% 3 Beauty or Personal Care Items 38.1% 45.1% 42.7% 37.6% 30.8% 36.1% 4 Electronics 37.9% 39.7% 32.8% 34.1% 28.3% 31.1% 5 Pet Products* N/A N/A N/A 32.6% 28.7% 30.6% 6 Toys or Games N/A N/A N/A 36.8% 24.9% 28.9% 7 Food or Drink Items 24.8% 30.2% 32.5% 31.7% 27.1% 28.8% 8 Books incl. Physical Books and Ebooks 44.7% 41.0% 44.0% 38.3% 24.0% 27.5% 9 Sports or Fitness Products ex. Clothing and Footwear** 15.0% 18.0% 17.0% 21.2% 20.4% 23.5% 10 Home Improvement*** 24.9% 29.3% 28.0% 26.4% 19.8% 22.6% 11 Household Appliances 25.9% 29.9% 29.5% 26.4% 22.8% 22.0% 12 Furniture, Furnishings or Decorative Items 22.6% 26.7% 24.9% 24.9% 18.2% 19.2% 13 Stationery/Party Products/Craft Products/Greeting Cards* N/A N/A N/A 18.5% 14.7% 15.9% 14 Video incl. DVDs, Downloads and Streaming 27.9% 28.5% 24.9% 22.1% 15.3% 15.3% 15 Automotive*** N/A N/A 16.6% 17.1% 14.3% 14.9% 16 Music incl. CDs, Downloads and Streaming 16.9% 19.1% 15.5% 15.0% 12.1% 14.2% 17 Watches or Jewelry 16.1% 17.8% 14.5% 15.1% 14.3% 13.6% 18 Bags or Luggage 10.7% 14.9% 8.6% 11.7% 10.5% 11.9% 19 Other Categories 23.2% 24.4% 23.7% 14.4% 13.1% 10.5% Base: US respondents aged 18+, surveyed in January/February/March each year (1,732 in 2019, 1,934 in 2020; 2,006 in 2021, 2,138 in 2022, 2,000 in 2023) *Introduced in 2022 survey **”Sports equipment” prior to 2022 ***Home improvement included automotive in 2019 and 2020 Source: Coresight Research GMV and Share of US E-Commerce This table shows Amazon’s estimated GMV, globally and for the US, split between first-party sales (made by Amazon itself) and third-party sales (made by sellers on Amazon’s platforms), as well as Amazon’s estimated share of total US Internet retail sales. Our data are for online sales of physical products and exclude sales made through physical stores, such as Whole Foods Market. wdt_ID Category 2015 2016 2017 2018 2019 2020 2021 2022 2023 1 Global GMV: 2 Amazon Global Online GMV (USD Bil.) 148.5 188.1 233.0 277.0 324.5 456.4 546.7 566.0 650.1 3 Global First-Party Online GMV (USD Bil.) 73.1 87.0 103.1 117.0 134.4 187.7 211.3 209.3 220.6 4 Global Third-Party Online GMV (USD Bil.) 75.4 101.1 129.9 160.0 190.1 268.7 335.5 356.7 429.5 5 US GMV: 6 Amazon US Online GMV (USD Bil.) 95.0 120.6 149.6 175.1 206.4 290.9 337.8 362.1 415.9 7 US First-Party Online GMV (USD Bil.) 46.8 55.8 66.2 74.0 85.5 119.6 130.5 133.9 141.1 8 US Third-Party Online GMV (USD Bil.) 48.2 64.8 83.4 101.2 121.0 171.2 207.3 228.2 274.8 9 Amazon US Channel Share: 10 Amazon US Online GMV Share of US E-Commerce (%) 30.8 34.1 36.3 37.4 38.8 37.7 37.5 37.0 39.2 11 Amazon First-Party Online GMV Share of US E-Commerce (%) 15.1 15.7 16.1 15.8 16.1 15.5 14.5 13.7 13.3 12 Amazon Third-Party Online GMV Share of US E-Commerce (%) 15.6 18.3 20.3 21.6 22.7 22.2 23.0 23.3 25.9 All data are estimated, apart from 2018 Global GMV figures Source: Company reports/US Census Bureau/Coresight Research Changes in Fulfillment-Center Network Amazon opened its first fulfillment center in 1997 and currently operates more than 400 in the US. The charts show the number of fulfillment centers and total square footage opened by Amazon each year since 2010. wdt_ID Values Status Category >2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Forthcoming as of 2025 Grand Total 1 Count Canceled Fulfillment Center - - - - - - - - - - - - - - - - 14 14 2 Count Canceled Sortation Center - - - - - - - - - - - - - - - - 3 3 3 Count Canceled Warehouse - - - - - - - - - - - - - - - - 1 1 4 Count Canceled Total - - - - - - - - - - - - - - - - 18 18 5 Count Closed Fulfillment Center - - - - - - - - - - - - 1 - - - - 1 6 Count Closed Sortation Center - - - - - - - - - - - - 1 - - - 1 2 7 Count Closed Warehouse - - - - - - - - - - - - - - 3 - 3 7 8 Count Closed Total - - - - - - - - - - - - 2 - 3 - 4 10 9 Count Delayed Fulfillment Center - - - - - - - - - - - - 5 7 3 - - 15 10 Count Delayed Sortation Center - - - - - - - - - - - 1 - 1 - - - 2 11 Count Delayed Warehouse - - - - - - - - - - - 3 3 3 3 1 - 13 12 Count Delayed Total - - - - - - - - - - - 4 8 11 6 1 - 30 13 Count Opened Fulfillment Center - - - - - - 4 - 2 2 21 30 20 12 5 - - 96 14 Count Opened Sortation Center 17 9 8 8 7 10 18 23 26 19 58 78 18 3 - - - 302 15 Count Opened Warehouse 3 - - 1 1 1 2 5 2 2 8 9 2 6 13 - - 55 16 Count Opened Total 20 - - 9 8 11 24 28 30 23 87 117 40 21 18 - - 453 17 Sq. Ft. (Thous.) Canceled Fulfillment Center - - - - - - - - - - - - - - - - - - 18 Sq. Ft. (Thous.) Canceled Sortation Center - - - - - - - - - - - - - - - - - - 19 Sq. Ft. (Thous.) Canceled Warehouse - - - - - - - - - - - - - - - - - - 20 Sq. Ft. (Thous.) Canceled Total - - - - - - - - - - - - - - - - - - 21 Sq. Ft. (Thous.) Closed Fulfillment Center - - - - - - - - - - - - - - - - - - 22 Sq. Ft. (Thous.) Closed Sortation Center - - - - - - - - - - - - - - - - - - 23 Sq. Ft. (Thous.) Closed Warehouse - - 200 - - - - - - - - - - - - - 1,000 1,200 24 Sq. Ft. (Thous.) Closed Total - - 200 - - - - - - - - - - - - - 1,000 1,200 25 Sq. Ft. (Thous.) Delayed Fulfillment Center - - - - - - - - - - - - - - 2,600 - - 2,600 26 Sq. Ft. (Thous.) Delayed Sortation Center - - - - - - - - - - - - - 3,865 - - - 3,865 27 Sq. Ft. (Thous.) Delayed Warehouse - - - - - - - - - - - - - - - - - - 28 Sq. Ft. (Thous.) Delayed Total - - - - - - - - - - - - - 3,865 2,600 - - 6,465 29 Sq. Ft. (Thous.) Opened Fulfillment Center - - - - - - 4,000 - 986 820 12,120 22,827 25,526 15,393 5,819 - - 87,491 30 Sq. Ft. (Thous.) Opened Sortation Center 10,780 7,785 7,250 8,050 4,697 7,623 14,560 17,869 17,427 13,551 41,708 67,451 14,548 4,718 - - - 238,015 31 Sq. Ft. (Thous.) Opened Warehouse 1,425 - - 600 1,200 590 468 1,410 1,920 1,126 5,060 4,779 8,000 3,333 23,652 - - 53,563 32 Sq. Ft. (Thous.) Opened Total 12,205 7,785 7,250 8,650 5,897 8,213 19,028 19,279 20,333 15,497 58,888 95,057 48,074 23,444 29,471 - - 379,070 2024 YTD as of September Source: Company reports/Coresight Research This report is for Premium subscribers only. Learn more about subscriptions here.
