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Latest Trends and Developments in O2O Retailing

JD.com plans to open 1 million brick-and-mortar convenience
stores through franchising within five years. It invested in Yonghui
Superstores, a supermarket chain in China.
• This follows JD.com’s announcement to open 10,000 home
appliance stores across China.
• The stores will use JD.com’s data analytics and logistics system
to better target consumers and fulfil orders.
• The stores can set up virtual stores on JD.com.

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