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The Potential And Pitfalls Of Consumer Data-Mining

As the era of Internet of Things progresses, gaining a 360-degree profile of consumers will become even easier. In the fast-moving world of retail, companies may have to constantly review their strategies for gathering information on consumers in order to stay ahead of competition. But they will also need to navigate ethical grey areas.

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New and Emerging Technologies Retailers Will Use to Market Their Brands and Products

– Walmart: Biggest day of online orders on Cyber Monday;
500 new promotions a day through Friday
– Target: 100,000 items on sale all week
– Amazon: Cyber Monday spreading out to Cyber Week
• Cyber Monday
– e-commerce sales +15.6% YoY (Channel Advisor)
– Online sales +8.5% YoY (IBM)
– Average order value
$124.21, down 3.5% YoY
– Mobile sales +27.6% YoY (IBM)
– Mobile sales = 22 % of total Cyber Monday online sales, +27.6 % YoY

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