12 minutes

Singles’ Day 2023 Performance: Positive Reports from Major E-Commerce Platforms

Primary Analyst: Echo Gong, Senior Analyst
Contributors
Primary Analyst: Echo Gong, Senior Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Insight Report

What's Inside

The world’s largest online shopping festival, Singles’ Day, reached its climax on November 11, 2023. We present key Singles’ Day performance highlights from major e-commerce platforms in China, including Alibaba and JD.com.

Data in this report include:

  • Estimated GMV during Singles’ Day, by e-commerce platform type and selected product categories

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, Little Red Book

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