Insight Report10.10 Shopping Festival 2021 Wrap-Up: Brand and Retailer Livestreams Draw Strong Consumer Engagement Coresight Research November 3, 2021 Reasons to ReadThe second annual 10.10 Shopping Festival took place on October 10, 2021. This year, the event had a livestreaming focus, alongside its emphasis on charitable giving. In this report, we present a wrap-up of livestream performances from participating brands and retailers during the event, including: Total unique viewer numbers Total livestream watch time Total number of likes Total number of chats Click here to access Coresight Research’s coverage of the 10.10 Shopping Festival. Click here to read more about livestreaming e-commerce. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Optimism Falls to Lowest Recorded Level: China Consumer Survey InsightsRetail Trends and Shopper Traffic Update, Q3: Early Findings & Strategic OutlookHoliday 2025: Black Friday Preview—Value, AI and Extended Promotions To Drive Sales This YearFinancial Pessimism Deepens Amid Post-Shutdown Adjustment: US Consumer Survey Insights
