In Western markets, livestream shopping adoption has accelerated over the past two years, but what trends will shape the channel in 2023? We present research highlights in this infographic, leveraging findings from recent proprietary surveys of retail companies and consumers.

We categorize 10 trends shaping livestreaming e-commerce into four recommendations for brands and retailers.

This free infographic is sponsored by Bambuser, a software-as-a-service company that provides live-video shopping solutions.

Data in this report, based on proprietary survey findings, include:

• US consumers’ livestream viewing habits, including platforms used, frequency of watching, reasons for watching and more
• US retail companies’ livestreaming practices, including platforms used, frequency of holding events, most influential livestream factors and more

Other relevant research:

• The full report from Coresight Research x Bambuser: 10 Key Trends Shaping Livestreaming E-Commerce in 2023
• Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey Findings
• More Innovator Research from Coresight Research