Reasons to Read

Following pandemic-led disruption, India’s retail sector looks set to see marked differences as we move into 2022. We present 10 trends that are impacting the sector and identify strategies for brands and retailers to best capitalize on consumer shifts.

Our trend coverage ranges from pandemic-driven changes, such as Indian consumers’ increasing focus on health and wellness and the shifting balance between online and in-store retail, to nascent trends, such as the growing popularity of DTC models.