Insight Report6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China Coresight Research June 24, 2021 Reasons to ReadThe 6.18 Shopping Festival further stimulated post-pandemic consumption in China. We outline sales performances across different e-commerce platforms—namely, Alibaba’s Tmall, JD.com and Pinduoduo—as well as simultaneous events held by short-video platforms Douyin and Kuaishou. We discuss three key trends that we saw during this year’s 6.18 event, covering the following topics: Interest in new products by Chinese consumers Upgraded logistics networks E-commerce platforms’ strategies to improve the shopping experience Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Retail Giants Drive the Second Wave of Quick Commerce in India, with Madhav PitaliyaConsumer Sentiment Steadies; Plus, Off-Price and Dollar-Store Shopping in Focus: US Consumer Survey InsightsAgentic Commerce—How Should Retailers Leverage GEO to Maximize AI-Engine Visibility?Weekly UK Store Openings and Closures Tracker 2025, Week 44: Shoe Zone Closes Stores