Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 11 minutes Premium

6.18 Shopping Festival 2022: Five Trends To Watch

#
Coresight Research

What's Inside

The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering the following:

  1. Discounts and deals to support China’s economic recovery
  2. Measures to empower small and medium-sized businesses
  3. Omnichannel capabilities
  4. The metaverse
  5. Sustainability

We discuss highlights from major Chinese e-commerce companies Alibaba (Tmall/Taobao) and JD.com, as well as other participants in 6.18, such as Douyin, Kuaishou and Suning.

For more on 6.18, read our coverage of the 2021 festival.

Premium

This report is for Premium subscribers only. Learn more about subscriptions here.
If you are a Premium subscriber, please log in.

Other research you may be interested in:

×

GET OUR DAILY INSIGHTS