Event Coverage 8 minutes PremiumAlibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth Coresight Research November 9, 2022 What's InsideAlibaba’s 2022 11.11 Global Shopping Festival (also known as Singles’ Day) festivities include several initiatives to increase engagement and raise awareness about its 11.11 offerings. This report covers several of these initiatives, including the 11.11 Media Briefing and a livestream event held at Woodbury Commons. Data in this report include: Early viewership estimation for Tmall Global’s 11.11 pop-up studio livestream at Woodbury Commons Alibaba’s forecasts for merchant and consumer participation for Singles’ Day 2022 The size of China’s supplement and pet markets Companies mentioned in this report include: Alibaba, Coach, L’Oréal, NIKE, Mars Wrigley and Procter & Gamble Other relevant research: One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11 Click here to read more about Singles’ Day 2022 as we countdown to the event, as well as Coresight Research’s coverage of past Singles’ Day events Read our company profile for Alibaba Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Test post for search
