Amazon Haul: The E-Commerce Giant Takes On Its Cross-Border Competitors
8 minutes

Amazon Haul: The E-Commerce Giant Takes On Its Cross-Border Competitors

Primary Analyst: Sujeet Naik, Analyst
Contributors
Primary Analyst: Sujeet Naik, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Insight Report

What's Inside

On November 13, 2024, Amazon announced the launch of a new digital storefront, Amazon Haul, which offers all its products for $20 or less, with most items under $10 and some as low as $1. We examine the target audience for Amazon Haul, its impact on the main Amazon site and its key advantages over its cross-border competitors, such as Shein, Temu and TikTok Shop.

Companies mentioned in this report include: AliExpress, Amazon, Shein, Temu, TikTok

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