Insight ReportAmazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and Gamification Arun Sriram, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 6, 2023 Reasons to ReadAmazon India will hold its seventh annual Prime Day shopping festival on July 15–16, 2023. We present five key insights ahead of the event, covering its focus areas, Amazon India’s continued support for SMBs (small and medium-sized businesses), headline discounts and more. Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including in the US and from past years The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. All our reports on shopping festivals/holidays and India retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Tracker Extra, July 2025: 127 Million Square Feet of Retail Space To Close, Outpacing Openings by 60%Weekly US and UK Store Openings and Closures Tracker 2025, Week 9: Joann To Close an Additional 300+ Stores, Shuttering All LocationsWeekly US and UK Store Openings and Closures Tracker 2025, Week 2: Barnes & Noble CEO Announces Store Expansion PlanMixed Sentiment Trends Ahead of August 1 Tariffs; Plus, Luxury Shopping in Focus: US Consumer Survey Insights
