Executive Summary

• Hardline categories, and especially electronics, remain core to Amazon’s Prime Day offerings.
• As in previous years, Kindle and Kindle Fire devices are among the most prominently featured products. This year, Amazon’s Echo devices have been slashed in price, too.
• A focus on private-label ranges is also evident in the deals on offer in fashion and grocery.
• This year, Amazon is offering Prime Day to its Indian shoppers for the first time, and the company used the event to launch brands such as Gap on its site.

Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports can be accessed here.