Executive Summary

Amazon Prime Day 2018 will start on July 16, 2018. This year, the company has announced a bigger-than-ever promotional event, which will see more deals and more products on offer for a longer period of time.

• Amazon is planning to make Prime Day 2018 the biggest sales event in its history by offering more deals on more products and new ways to access the promotions.
• We expect Amazon to focus this year’s promotions on its own devices—in particular its smart assistant Echo product line—and its private labels in categories such as apparel.
• We estimate that Amazon will generate around $3.4 billion in sales worldwide during this year’s event, compared to an estimated $2.4 billion last year.

Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here.