Reasons to Read

Amazon’s US Prime Day took place on October 13–14 this year. In collaboration with competitive intelligence provider DataWeave, Coresight Research analyzes the level and distribution of discounts on Amazon.com during Prime Day 2020 across the beauty, electronics, men’s fashion and women’s fashion categories.

This report covers the following key content:

• An overview of discounts during Prime Day 2020—including average discounts in each of the four selected categories and for each of the event’s two days, as well as the proportion of tracked products reduced in price in each category
• Detailed pricing insights for the beauty, electronics, men’s fashion and women’s fashion categories for October 13 and October 14, versus the event’s pre-sale period on October 10–12
• Our estimates for total Prime Day sales this year
• Comparisons to discounts at Best Buy, Target and Walmart during the Prime Day period

See our free infographic for a summary of select data.

Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years.