Insight ReportAmazon Prime Day 2020: Expected October Timing To Draw Forward Holiday Spending Coresight Research July 16, 2020 Reasons to ReadAmazon is seemingly postponing its Prime Day shopping holiday this year, from July to the fall. We present our expectations for the 2020 event and the impact of its postponement on the back-to-school and holiday shopping seasons, based on a proprietary survey of US consumers. This report also includes the following key content: The features and challenges of Prime Day over the years, and highlights from the 2019 event Our estimates for sales by Amazon on past Prime Days and our estimate for 2020 Our Prime Day 2020 outlook—considering three potential tailwinds Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. And click here to read all of Coresight Research’s coverage of US holiday retail. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Groceryshop 2025 Day Four: AI and Data Are Driving Shopper Journeys and Unified OrganizationsMarch 2025 US Retail Sales: Retail Sales Rebound Amid Tariff ConcernsPositivity About Personal Finances Continues; Walmart Leads Mass Merchandisers and Warehouse Clubs: US Consumer Survey InsightsSeptember 2025 US Retail Sales: Delayed Government Data Show Strong Retail Growth in September
