Flash ReportAmazon Prime Day 2020: Implied GMV of Around $6 Billion as Third-Party Sales Jump 60% Coresight Research October 16, 2020 Reasons to ReadWe discuss the metrics that Amazon released for Prime Day 2020, following the October 13–14 event. Amazon disclosed total sales by third-party sellers and reported very strong growth in third-party sales. From Amazon’s data points, we provide an estimate of Amazon’s total gross merchandise volume (GMV) on Prime Day 2020. Amazon reported top-selling categories for selected countries, including the US, the UK and China. Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US Store Tracker Extra, November 2025: Burlington Stores Takes Total Opened Retail Space to 88 Million Square FeetWeekly UK Store Openings and Closures Tracker 2025, Week 45: Fired Earth To Close Stores Due to AdministrationWeekly UK Store Openings and Closures Tracker 2025, Week 20: Asda Opens New Format; Skims Plans to Step into the UK in 2026US CPG Sales Tracker: Beauty Sales Accelerate, While Online Grocery Sees Sharp Slowdown