Insight ReportAmazon Prime Day 2021: Preview—Five Key Insights Coresight Research June 18, 2021 Reasons to ReadAmazon will host its annual Prime Day event for Western markets on June 21–22, 2021. We present five key insights in advance of the event, covering the following: Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers Advantages of the June timing for Amazon Prime membership rates Support for third-party businesses during Prime Day The competition that Prime Day may face from other retailers’ sales events Read our US Consumer Tracker report for more on US consumers’ Amazon Prime Day shopping plans. Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The State of In-Store Retailing 2025: The Dawn of New-Age Stores, Powered by TechnologyEarnings Insights 1Q25, Week 4: Alibaba, Walmart and Others Report Sales Growth While Under Armour Reports Sales Decline—InfographicWeekly US Store Openings and Closures Tracker 2025, Week 49: Claire’s Closes 146 More Stores Than AnnouncedUS Tariffs: Three Actions for Risk Mitigation and Long-Term Positioning
