Insight ReportAmazon Prime Day 2021: Preview—Five Key Insights Coresight Research June 18, 2021 Reasons to ReadAmazon will host its annual Prime Day event for Western markets on June 21–22, 2021. We present five key insights in advance of the event, covering the following: Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers Advantages of the June timing for Amazon Prime membership rates Support for third-party businesses during Prime Day The competition that Prime Day may face from other retailers’ sales events Read our US Consumer Tracker report for more on US consumers’ Amazon Prime Day shopping plans. Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: A Guide to NRF 2025: Retail’s Big Show—Six Game Changers Set to Reshape RetailThree Data Points We’re Watching This Week, Week 8Dick’s Sporting Goods To Acquire Foot Locker: Analyzing Store Overlap, Shopper Penetration and Strategic ReachUS Beauty Retailing: Market Forecast and Competitive Landscape—From Rebound to Reinvention in 2026
