Insight ReportAmazon Prime Day 2022 Insights: Amazon Limits Its Ambitions in Testing Times Coresight Research July 13, 2022 Reasons to ReadSince its launch in 2015, Prime Day has become one of the most important events in the US retail calendar. Over the years, many retailers have responded to its success of Prime Day with copycat promotions, using Prime Day to gauge the pulse of such coming retail events as back-to-school and holiday sales. Our initial observations of Prime Day 2022 cover the following: Amazon’s focus on its private-label products The challenge and implications of excess inventory Rival retailers’ competing promotions Explore our wider coverage of Prime Day and our Amazon databank. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Spring 2025 “Shark Reef” Startup Pitch Competition: Innovator ProfilesBeauty Shopping in Focus; Economic Sentiment Turns Negative: US Consumer Survey InsightsDownward Trend in Economic Expectations Ends: Weekly US Consumer Sentiment, Week 17, 2025—InfographicAldi vs. Lidl US Store Openings: Mapping Retail Real Estate Changes with the Store Intelligence Platform—Data Graphic