Insight ReportAmazon Prime Day 2024 Wrap-Up: Apparel Proves Popular; AI Enriches Shopping Experience Aditya Kaushik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 29, 2024 Reasons to ReadAmazon’s Prime Day took place on July 16–17, 2024, in the US and many other countries. How popular was the sales event, and what did shoppers buy? Dive into our US consumer survey data to discover the answers. Data in this research report are proprietary US consumer survey findings on: Expectations to browse/spend on Prime Day promotions versus actual behavior Spending levels relative to Prime Day 2023 Product categories that Prime Day shoppers purchased Whether Prime Day shoppers bought travel-related or back-to-school products Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including from past years Amazon Apparel US Consumer Survey 2024—full report and infographic The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. All our reports on shopping festivals and holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Five Key Insights from US Black Friday 2025 and What They Mean for the Rest of Holiday 2025, with Anand KumarAugust 2025 US Retail Sales Outlook: July Strength and Improved Outlook Score Raise Retail Projection Above 4%Earnings Insights 4Q24, Week 7: Costco, Inditex and Puma Lead with Solid Fourth-Quarter Growth—InfographicGlobal Luxury—Real Estate Insights: Brands Move from Tenants to Landlords, with Innovative, Experience-Rich Flagships
