Reasons to Read

Welcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise.

This week, John Harmon, Managing Director of Technology Research, presents three insights on China e-commerce dynamics, drawing on data from the recently published China Online Consumer Brand Index (a study by Peking University, supported by Alibaba).

Discover which international brands are most popular and what the study’s findings reveal about Chinese consumers’ online shopping preferences.

We also highlight our key research from the past week and upcoming reports to look out for, so you don’t miss out.

Companies mentioned in this report include: Adidas, Alibaba, Apple, Coach, Disney, Estée Lauder, HP, Huggies, NIKE, Pampers

Other relevant research:

• Retail 2025: China Retail Predictions
• US and China E-Commerce—Retail 2025 Sector Outlook: Online Sales To Maintain Strong Growth Momentum
• How Will Tariffs Impact China’s Singles’ Day 2025? Six Months To Go—What Brands and Retailers Need to Know
• The Coresight Research China Consumer Survey Insights series provides a detailed, regular update on Chinese consumers’ behaviors and sentiment based on proprietary survey data.
• All our coverage of retail in China
• Read previous Analyst Corner reports, including last week’s report, which discusses the aggressive expansion of quick commerce in India.