Analyst CornerAnalyst Corner: Europe Maintains Its Leadership in Retail-as-a-Service, by John Mercer John Mercer, Head of Global Research and Managing Director of Data-Driven Research February 15, 2026 Reasons to ReadDiscover how European retailers are leading the charge in retail-as-a-service (RaaS) and what this means for the future of retail growth. Read this report to discover answers to these and other questions: How are Europe’s largest retailers leveraging RaaS to gain a competitive advantage? What are the key RaaS offerings driving revenue growth in European retail? Which companies are currently leading the European RaaS market, and what are their strategies? How is Zalando’s B2B business performing compared to its B2C sector? What are the major trends and challenges in monetizing intellectual property for RaaS? Companies mentioned in this report include: Ingenuity, Marks & Spencer, Next, Ocado, Tesco and Zalando. This document was generated for
