Reasons to Read

Luxury brands fulfill consumers’ demand for superior products that provide a sense of culture and status. However, high price points do not make a product luxurious. Together with CEW, we explore why beauty and fragrance are natural entry points for fashion brands seeking to elevate themselves to luxury positioning:

• Beauty and fragrance products allow brands to span more consumer touchpoints
• During the pandemic, fragrance became an essential part of many consumers’ lives, cementing it as a solid stepping stone to luxury
• Beauty is unlikely to interfere with a company’s existing lines and offers the potential for lucrative licensing agreements

This report is sponsored by CEW—conversation leaders in the beauty industry and community. Click here to read the previous report from Coresight Research and CEW, which explores the companies leveraging the fragrance premiumization trend—including Chanel, Chloé and Dior, among others—as well as three key factors driving the trend.

This report is available for free and can be accessed by registering for a free account.