Insight ReportBeauty Insights: The Future of Home Hair Color as Salons Reopen Coresight Research May 28, 2020 Reasons to ReadSalons are reopening across the US as coronavirus lockdowns are lifted. We assess the impacts of the Covid-19 lockdown and recovery on the home hair color product category and explore the possible future reality of the hair color sector over the next year. We discuss the influence of the following key consumer trends: Beauty services are a priority for US consumers post lockdown, according to a Coresight Research proprietary survey Home hair color product usage surged during lockdowns—with beauty brands reinventing content to engage with consumers online This report presents examples of digital content strategies by Madison Reed and L’Oréal—including virtual try-ons, tutorials and livestreaming. This report is part of our Beauty Insights series, which explores prominent or emerging themes and trends in the global beauty market. Click here to read about the lessons that can be learned from the livestreaming trend in China. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 36: UK Sees 25% Fewer Closures Year Over YearThe Great Retail Reset: When Cost, Culture, and AI CollideThe Intelligent Inventory Playbook: How to Approach Inventory ExcellenceFinancial Sentiment Recovers; Tariff Pessimism Improves; Inflationary Trade-Down Persists: US Consumer Survey Insights
