Insight Report 5 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on Sustainability Coresight Research November 17, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their strategies for targeting Chinese consumers during the shopping event. Concluding the series, we profile footwear company Allbirds, covering the following key topics: The brand’s background and focus on sustainability How Allbirds leveraged Singles’ Day to build brand awareness in China How the brand quickly adapted to customer feedback to offer a more appealing digital shopping experience Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Shein in Fast Fashion—Update: Establishing Dominance Through New Strategies and Business Expansion PlansWeekly US and UK Store Openings and Closures Tracker 2024, Week 19: Apparel Retailer rue21 To Close All StoresRetail and Healthcare Innovation: Insights from NACDS Total Store Expo 2024March 2024 Leading Indicators of US Retail Sales: Growth To Remain in Mid-Single-Digit Range Amid Rising Consumer Sentiment
