Insight ReportBrand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on Sustainability Coresight Research November 17, 2020 Reasons to ReadHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their strategies for targeting Chinese consumers during the shopping event. Concluding the series, we profile footwear company Allbirds, covering the following key topics: The brand’s background and focus on sustainability How Allbirds leveraged Singles’ Day to build brand awareness in China How the brand quickly adapted to customer feedback to offer a more appealing digital shopping experience Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2026, Week 7: The Original Factory Shop Closes StoresUS Store Tracker Extra, September 2025: Ollie’s Bargain Outlet and Alimentation Couche-Tard Add 3+ Million Square Feet to Total Opened Retail SpaceTariff Pessimism Cools; Inflationary Trade-Down Persists: US Consumer Survey Insights ExtraUS Fashion Resale Market: Solid Growth Amid Inflationary Environment as Consumers Seek Value—Premium Subscriber Call
