Insight ReportBrand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on Sustainability Coresight Research November 17, 2020 Reasons to ReadHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their strategies for targeting Chinese consumers during the shopping event. Concluding the series, we profile footwear company Allbirds, covering the following key topics: The brand’s background and focus on sustainability How Allbirds leveraged Singles’ Day to build brand awareness in China How the brand quickly adapted to customer feedback to offer a more appealing digital shopping experience Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: How Is AI Shaping MarTech?—Transforming Your Strategy via Agentic AI, with Manik BhatiaThree Data Points We’re Watching This Week, Week 10: Inflation, Tariffs and Consumer SentimentAnalyst Corner: Three Consumer-Focused Predictions for US Retail for the Second Half of 2025, with Anand KumarSingles’ Day 2025 Around the World—Global Observations
