Insight ReportBrand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China Coresight Research October 28, 2020 Reasons to ReadHosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. In this report, we profile C.O. Bigelow, covering the following key topics: The origins and brand background of C.O. Bigelow as the oldest apothecary in the US How the brand has leveraged heritage marketing strategies in its journey on Alibaba’s Tmall Global Growth opportunities for the brand in China market entry, based on a reputation of exclusivity, trust and quality Return tomorrow for the third report in our Brand Journeys to Singles’ Day 2020 series on US collaborative beauty brand Volition Beauty. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains StrongEconomic Sentiment Turns Positive Ahead of Tariff Deadline; Plus, Department Store Shopping in Focus: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2026, Week 12: Five Below Announces Store Expansion PlanWhat Can Retailers Learn from Shein and Temu?: Insights Presented at RLC Global Forum 2025
