Insight ReportBrand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware Designs Coresight Research November 3, 2020 Reasons to ReadHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile homeware brand French Bull. This report covers the following key topics: The brand’s background and vibrant design aesthetic French Bull’s focus on exclusive and colorful offerings, and the appeal of such products to China’s millennial demographic Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores beverage brand Shivelight. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: 2025 Tariffs: What Do US Consumers Think?—Proprietary Survey InsightsShoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer Experiences4Q24 Retail Inventory Insights: Retailers Maintain Lean Inventories as Overall Inventory Ratio Remains UnchangedThree Data Points We’re Watching This Week, Week 18: What US Consumers Think About Tariffs—Update
