Insight ReportBrand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft Drinks Coresight Research November 4, 2020 Reasons to ReadHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile beverage brand Shivelight. This report covers the following key topics: The brand’s background and the origins of the “drinking vinegar”-based Shrub beverages Shivelight’s focus on sourcing natural ingredients How entering the China market through Singles’ Day will help the brand tap into Chinese demand for healthy soft drinks Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores artist merchandising company Bravado. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Financial Sentiment Falls to 14-Month Low Ahead of Reciprocal Tariffs, But Policy Measures Aim to Stabilize Economy: China Consumer Survey InsightsDollar Tree To Divest Family Dollar: Here’s What It Means—Consumer + Real Estate Data AnalysisEarnings Insights 4Q24, Week 6: Sales Decline for Kroger, Macy’s, Ross Stores and Other Retailers3Q24 US Retail Inventory Insights: Apparel, Off-Price and Warehouse Club Retailers Expand Inventories for the Holidays
