Insight ReportBrand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese Consumers Coresight Research November 6, 2020 Reasons to ReadHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile apparel brand Guess? Inc. This report covers the following key topics: The brand’s background and consumer base in China How Guess? Inc.’s is using Tmall Global to engage with shoppers in China’s luxury market, including previous Singles’ Day engagement strategies and how the brand is preparing for this year’s event Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores sports fashion brand Caraa. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: What You Need to Know About US Tariffs and Consumers’ and Retailers’ Reactions—April 2025 UpdateThe Agentic AI Playbook: Insights Presented by Deborah Weinswig at NRF 2025: Retail’s Big Show APACWeekly UK Store Openings and Closures Tracker 2025, Week 15: Amazon Closes Amazon Fresh Store; T.M.Lewin To Open One StoreWeekly US Store Openings and Closures Tracker 2025, Week 35: Netflix Heads to the Mall as Claire’s Shutters Nearly 300 Stores
