Insight ReportBrand Mashups in Fashion: Benefits in Consumer Engagement, Access to New Markets and More Coresight Research January 12, 2022 Reasons to ReadIn 2021, we saw a strong recovery in consumer demand worldwide—especially in the apparel and footwear category. In this context, we continue to see companies turn to brand mashups, whereby two brands collaborate with each other to launch new projects and products. We analyze the value of brand mashups in the fashion industry, highlighting three primary benefits of this strategy with examples of recent high-profile collaborations, such as between Gap and Yeezy, NIKE and Supreme, and Staud and New Balance. We present recommendations to help apparel and footwear brands and retailers frame their approach to brand mashups. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week UK Store Openings and Closures—2024 Review and 2025 OutlookJuly 2025 US Retail Sales: Growth Accelerates to Second-Highest Rate YTD, Supported by Prime DayPositive Sentiment Trend Comes to an End: Weekly US Consumer Sentiment, Week 21, 2025—InfographicUS Store Tracker Extra, November 2025: Burlington Stores Takes Total Opened Retail Space to 88 Million Square Feet
