Insight ReportChatGPT and Generative AI: Five Things Retailers Should Know—Update Primel Konok, AnalystTerence Ng, Senior Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research May 23, 2023 Reasons to ReadGenerative AI (artificial intelligence) has the potential to transform the retail industry. We explore five things retailers should know about ChatGPT and other AI solutions, including the benefits, pitfalls and technology landscape of generative AI. This report updates our previous research report on the topic. Companies mentioned in this research report include: Alibaba, Amazon, Baidu, Databricks, Google, IBM, JD.com, Microsoft, OpenAI Other relevant research: The Retail Buzz Around Generative AI—Infographic Building Blocks of the Metaverse: Artificial Intelligence (AI) Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing All Coresight Research coverage of emerging technology Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: DeepSeek: The Chinese AI Startup That Has Overtaken ChatGPT on Apple’s App StoreWeekly UK Store Openings and Closures Tracker 2025, Week 29: New Look Closes Additional StoresRolling Metric Picks Up After Last Week’s Dip: Weekly US Consumer Sentiment, Week 29, 2025—InfographicUS Store Openings and Closures Midyear 2025 Review and Outlook: Where Does Retail Real Estate Stand in a Year of Disruption?