Flash ReportChina Tech Briefings: Alibaba Invests in Chinese Outdoor Marketing Firm Focus Media Coresight Research July 25, 2018 Executive Summary Alibaba Group has invested $2.2 billion in Focus Media, China’s largest outdoor marketing company. Focus Media will draw on Alibaba’s strengths in New Retail infrastructure and big data analytics to foster highly accurate targeted advertising. Alibaba will leverage Focus Media’s outdoor marketing strength to enhance its offline advertising capacity, including providing new channels to brands and merchants that sell through its e-commerce platforms. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 34: The Sleep Haven Files for AdministrationFebruary 2025 US Retail Sales: First Year-Over-Year Drop Since the Pandemic—Electronics and Department Stores Lead DeclinesThree Data Points We’re Watching This Week, Week 31: US Consumer Sentiment, AI Investments and Canada StoresHigh-Tech Retailing—Four Technologies That Retailers Can Use to Enchant Consumers: Insights from the Retail Track at CES 2025
