Flash ReportChina Tech Briefings: Alibaba Invests in Chinese Outdoor Marketing Firm Focus Media Coresight Research July 25, 2018 Executive Summary Alibaba Group has invested $2.2 billion in Focus Media, China’s largest outdoor marketing company. Focus Media will draw on Alibaba’s strengths in New Retail infrastructure and big data analytics to foster highly accurate targeted advertising. Alibaba will leverage Focus Media’s outdoor marketing strength to enhance its offline advertising capacity, including providing new channels to brands and merchants that sell through its e-commerce platforms. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 27: US Retail Faces HeadwindsEarnings Insights 1Q25, Week 3: E-Commerce Sees Solid Results as Amazon, Coupang, Zalando and More Report Growth—InfographicShoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer ExperiencesWeekly UK Store Openings and Closures Tracker 2025, Week 46: Store Openings Down 11% Year Over Year
