Insight ReportChina’s National Day Golden Week 2024: Wrap-Up—A Comeback for Consumption? Charlie Poon, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research October 17, 2024 Reasons to ReadGolden Week is a week-long national holiday in China, one characterized by travel and tourism spending. We analyze consumption and tourism trends observed during Golden Week 2024, examining what the results of the holiday week mean for the Chinese economy as a whole. Data in this research report include: Total domestic spending and average spending per tourist during Golden Week, 2019–2024 Total domestic trips during Golden Week, 2019–2024 Total sales growth of key retail and catering enterprises in China during Golden Week 2024 Companies mentioned in this report include: Alibaba Group, Fliggy, Gree, Haier, Meituan, Xinhuanet Other relevant research: Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar Retail 2024: 10 Trends in China Retail US and China E-Commerce—Retail 2024 Sector Outlook: Online Sales To Maintain Strong Growth Momentum All Coresight Research coverage of China retail The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Black Friday 2025: Key Insights from US Stores—Solid Shopper Demand, Some True Doorbusters and Greater Omnichannel IntegrationWeekly UK Store Openings and Closures Tracker 2025, Week 47: Store Openings Exceed 1,500Analyst Corner: What Happened with US and China Consumer Sentiment on the Eve of Expected Tariffs? with John MercerHigh Hopes—Heightened Economic Optimism Entering the New Year: US Consumer Survey Insights
