Reasons to Read

Happy Chinese New Year! In 2025 (the Year of the Snake), this major event in the Chinese calendar falls on January 29 (day 1 of the lunar calendar), with celebrations through February 12.

How are consumers in China celebrating Lunar New Year? Dive into Spring Festival trends and retail activities, with a focus on travel and the impacts of government subsidies.

We discuss what we have seen so far for Chinese New Year as brands and retailers compete to capture consumer spending, with photographs of retail in action in Hong Kong from the Coresight Research team.

Data in this research report include:

• China retail market size, 2020–2025E

Companies mentioned in this report include: Apple, JD.com, Midea, Tmall (Alibaba)

Other relevant research:

• Key Festivals and Holidays for Promotional Campaigns in China in 2025: Calendar
• Retail 2025: China Retail Predictions
• US and China E-Commerce—Retail 2025 Sector Outlook: Online Sales To Maintain Strong Growth Momentum
• The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly.