Insight ReportChinese New Year: Five Strategies for International Brands and Retailers To Capitalize on the Holiday Coresight Research January 12, 2021 Reasons to ReadChinese New Year, also called Spring Festival, is the most important holiday of the year in Chinese culture, falling on February 11–17 in 2021. We discuss retail sales growth in China during the Chinese New Year holiday over the past decade, including our estimates for a Covid-impacted 2020 and 2021. We present five ways in which international brands and retailers can capitalize on this retail opportunity in 2021 and future years, covering new products, red packets, themed campaigns, livestreaming and logistics. Click here to read further Coresight Research reports on China market entry. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales Events3Q24 US Retail Inventory Insights: Apparel, Off-Price and Warehouse Club Retailers Expand Inventories for the HolidaysKeeping Green While Saving Green: Five Areas for Technology-Driven Sustainability in 2025Analyst Corner: Three Themes Transforming US Apparel and Footwear Retail in 2025, with Anand Kumar
