• Amazon is rapidly expanding the footprint of its Amazon Fresh store format, posing a threat to traditional retailers. Amazon Fresh claims to offer “lower prices consistently” and stocks a wide assortment of mainstream brands.
• In May 2021, Coresight Research conducted online price checks for a basket of 10 comparable items at nearby Amazon Fresh competitors (in the same zip code region) at two locations—one in North Hollywood and one in Fullerton, California.

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