Free Data Graphic 2 minutesFree ReportCoresight Bites: What Percentage of US Consumers Are Purchasing Clothing at Aerie vs. Victoria’s Secret? Coresight Research April 21, 2022 Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here. Our survey on March 1, 2022, found that around 11% of respondents purchased clothing from Victoria’s Secret in the past 12 months versus some 5% who said that they purchased from Aerie. As of 2021, Victoria’s Secret accounts for more than 25% of the fragmented US women’s underwear market, while Aerie’s share is less than half of its competitor’s. Although Aerie is behind Victoria’s Secret brand in terms of total revenues, the former is quickly gaining market share. Click the image to read more about the topic. This document was generated for Other research you may be interested in: 2Q24 US Earnings Season Wrap-Up: Most Companies Deliver Positive Sales GrowthBuilding Winning Content Experiences: The Impact of AI-Powered Digital Asset ManagementOctober 2024 US Retail Sales Outlook: Projecting 3% Retail Sales Growth at the Start of the Holiday SeasonUS Apparel and Beauty Spending Tracker, October 2023: Clothing and Footwear Spending Up Low Single-Digits; Beauty Spending Growth Remains Resilient
