Executive Summary

This is the first in our series Countdown to 11.11. Also known as Double 11 or Singles’ Day, 11.11 is a now famous shopping festival started by Alibaba that takes place on November 11. This report series will cover the various shopping festivals and developments in New Retail that take place between now and November 11.

• When it comes to online shopping festivals in China, the first one that comes to mind is the Double 11 Shopping Festival. The success of the first-ever 11.11 event, led to many more shopping festivals held throughout the year.
• Alibaba’s latest shopping event is the Auto Lifestyle Festival on July 23–25, a promotional activity for auto parts products, with discounts as steep as 80% on offer.
• Next on the calendar is Alibaba’s 88 Members Festival held August 1–8, which features exclusive discounts on products for its 88 Members, a gala performance and VIP shopping sessions for members.
• Korean cosmetics brand Innisfree and Alibaba’s Tmall have teamed up and transformed a store in Hangzhou into a New Retail concept store—Innisfree x Tmall store—replete with New Retail technologies where customers get a feel for the Innisfree brand through games, entertainment, education and personalized offerings.