Executive Summary

Alibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has become the world’s biggest 24-hour online sale.This report series covers the various shopping festivals and developments in New Retail that are taking place in the lead up to this event.

• AliExpress announced a series of wide-ranging initiatives to boost this year’s sales during Double 11, including extensive pre-sale activities, enhanced language support on its website and extending it by a day.
• The Indonesian Government will take part in this year’s Double 11and two videos featuring Indonesia’s President Joko Widodo will be broadcast at the event’s gala show.
• Alibaba will merge its food delivery service Ele.me with restaurant review and lifestyle unit Koubei to establish a local service company with the aim of making urban life “better and more convenient.”