Flash ReportCoronavirus Briefing: How Brands Are Communicating with Consumers During the Outbreak Coresight Research March 2, 2020 Reasons to ReadChina and its citizens are going to great lengths to avoid exposure to and to contain the coronavirus. Most are avoiding public places—and in some locations governments have imposed quarantines that further restrict movement. This has hit purveyors of discretionary products hard. Many are responding with creative techniques to reach and keep consumers engaged. This report looks at what Western and local brands are doing, such as: Offering services online, such as exercise classes. Donating money or products—then publicizing the donation. Leveraging KOLs and other spokespeople. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US CPG Sales Tracker: Homecare and Health Dominate at the Start of 2025Inflation Awareness Rises; Economic Sentiment Falls to Six-Month Low: US Consumer Survey InsightsHoliday 2025 Survey Insights: Government Shutdown Impacts One-Third of Holiday ShoppersCEO Brief: Agentic AI—Creating a Digital Workforce to Achieve Enormous Leaps in Efficiency
