Executive Summary

Our top takeaways from the WWD Beauty CEO Summit 2018 include:

• Target is catering to shopper demand for transparency in beauty ingredients as well as for startup brands and locally adapted ranges.
• Consumer-goods giant Procter & Gamble is among those getting serious about natural beauty products.
• Australian beauty retailer Mecca Brands puts great emphasis on experiences, and its Meccaland beauty festival drove conversion and social-media engagement.