Executive Summary

• At DIA’s third Capital Markets Day, management emphasized the company’s strategy of customer centricity, which has put customer data and views at the heart of decision making since 2012.
• DIA’s growth has been fueled by strong performance in Latin America. The company plans to grow store numbers significantly in Brazil and Argentina by 2020.
• The company is reducing costs by renegotiating store leases, driving productivity in logistics, and entering into commercial alliances with other major retailers.
• In Spain, DIA expects to grow its online sales by six times, to more than €120 million, by 2020. E-commerce could be a significant competitive advantage for DIA in a Spanish market that is still in a nascent phase of online grocery development.