What's Inside

On September 15, 2020, Alibaba hosted its Go Global 11.11 Pitch Fest, an opportunity for US brands to pitch their businesses to a panel of industry experts for a chance to sell on Tmall this Singles’ Day. Coresight Research CEO and Founder Deborah Weinswig participated in the judging panel for the event.

In this report, we outline the pitches and the key differentiators of each brand. Pitch Fest covered the beauty and personal care, home and kitchen, mother and baby, and food and beverage categories.

Click here to read more about Singles’ Day 2020 as we count down to this year’s event, as well as further Coresight Research coverage of past Singles’ Day events.

This report is available for free and can be accessed by registering for a free account.