Insight ReportFive Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year Coresight Research June 12, 2020 Reasons to ReadSingles’ Day (Double 11, also known as the 11.11 Shopping Festival), was created by Alibaba’s Tmall as an e-commerce shopping festival in 2009. This year, the global coronavirus crisis presents an unprecedented backdrop for the event. With five months to go until Singles’ Day 2020, we provide a reference guide for brands and retailers to use in preparing for the festival, which includes the following steps: Goal setting Merchandise preparation Planning on how to drive traffic Customer service preparation Close communication with Tmall Store operation and management This report also includes a timeline of Tmall’s key events since Double 11 was first launched. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Agentic Commerce: How Retailers Can Employ OpenAI’s Agentic Commerce Protocol To Unleash a True AI Shopping AgentThe New Coresight 100: Leading the Retail Charge in 2025Holiday Bites: Toys and Games Show Resilience and AI Suitability—Data GraphicAnalyst Corner: What’s Happening in Beauty Retail?—Analyzing Mixed Performance and Success Strategies with Madhav Pitaliya
