Insight ReportFour Months to Singles’ Day: How To Drive Brand Awareness and Store Traffic Coresight Research July 10, 2020 Reasons to ReadWith four months to go until Singles’ Day 2020 (Double 11, or the 11.11 Global Shopping Festival), we provide key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival: Leverage ranking lists, of which there are three types. Utilize Tmall’s new tools to launch products. Apply to join the Tmall Double 11 Gala. Click here to read the previous report in our countdown to Singles’ Day, which presents a six-step tactical guide for brands and retailers in preparing for the event, and also includes a timeline of Tmall’s key events since Double 11 was first launched. Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Forecast To See Multibillion-Dollar Hit from Falling International Visitor Spend: Another Retail HeadwindGrocery Retailing—US Real Estate Insights: Value and Specialty Grocers Lead Store Expansion as Traditional Retailers Lag BehindFinancial Confidence Stabilizes: Weekly US Consumer Sentiment, Week 42, 2025—Data GraphicUS Store Tracker Extra, June 2025: 120+ Million Square Feet of Retail Space To Close This Year, Outpacing Openings by Over 1.5X
