What's Inside

The Coresight Research monthly US Consumer Survey Insights Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers.

Gen Zers, millennials, Gen Xers, baby boomers: How do their shopping habits compare? In this report, we dive into generational trends in consumer preferences and behavior, analyzing where shoppers make purchases and what they are buying, with findings broken down by age.

The appendix of this report provides results on consumers’ shopping behaviors and sentiment from our weekly survey questions aggregated in four-week increments over the past six months.

Data in this research report are proprietary survey findings on:

• Consumers’ participation in selected activities over the past two weeks—shopping centers and foodservice (August–October 2024)
• What consumers have bought in-store and online in the last two weeks (August–October 2024)
• Where consumers have bought food and nonfood products from in the last two weeks (August–October 2024)
• Popular retailers in selected discretionary categories— apparel and accessories, footwear, and beauty (March–October 2024)

All data are broken down by age to identify generational trends.

Other relevant research:

• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.