Event CoverageHighlights from the “Introduction to Tmall Global” Webinar: International Opportunities and the Livestreaming Trend Coresight Research February 13, 2020 Reasons to ReadThe Coresight Research team participated in Tmall Global’s webinar on February 12 to learn more about the Alibaba ecosystem and how Western companies can leverage the platform as a springboard to entering the China market. This report highlights the opportunities for global brands in the China market, Tmall Global’s consumer demographics and livestreaming as a fast-growing e-commerce trend. We offer examples from North America of brands that are effectively leveraging Tmall Global to access the China market. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: 2026 Sector Outlook: US Beauty Retailing—Fragrance, GLP-1 and Science-Led Innovation To Drive ExpansionUS Beauty Retailing: Themes, Concepts and Innovators—Personalization, Tech Integration and Wellness To Drive ChangeEconomic Confidence Climbs; Financial Optimism Turns Positive: Weekly US Consumer Sentiment, Week 23, 2025—InfographicFinancial Confidence Improves: Weekly US Consumer Sentiment, Week 25, 2025—Infographic
