Reasons to Read

The Coresight Research team participated in Tmall Global’s webinar on February 12 to learn more about the Alibaba ecosystem and how Western companies can leverage the platform as a springboard to entering the China market. 

This report highlights the opportunities for global brands in the China market, Tmall Global’s consumer demographics and livestreaming as a fast-growing e-commerce trend. We offer examples from North America of brands that are effectively leveraging Tmall Global to access the China market.